BREND KAPITALI TUSHUNCHASINING MOHIYATI, RIVOJLANISH EVOLYUTSIYASI VA NAZARIY ASOSLARI

Authors

Nozima Zufarova Toshkent Davlat Iqtisodiyot universiteti tadqiqotchisi

Keywords:

brand, marketing management, universities, brand capital.

Abstract

The article describes the essence of the concept of brand capital, the evolution of development and the theoretical basis, and developed recommendations by the author.

Downloads

Published

2022-02-16

Issue

Vol. 1 No. 3 (2022): "Involta" ilmiy jurnali 3-son

Section

Articles